James Gonzalez

Sales Director at Krowd

James Gonzalez is a seasoned sales and growth professional with extensive experience across various industries. Currently serving as the Sales Director at Krowd since April 2024, Gonzalez promotes hospitality brands to over 20 million customers through strategic partnerships. Previously held the position of Director of Growth & Partnerships at CRiskCo, focusing on enhancing credit evaluation for small and medium businesses. Additional roles include leading growth initiatives at Rivews, Cheerful, and serving as Regional Sales Consultant at TriNet, where tailored HR solutions were provided to clients. Gonzalez's career also features significant contributions at Yelp and AT&T Advertising Solutions, emphasizing new business development and effective advertising strategies. Academic credentials include an Associate degree in Liberal Arts and Social Science from CUNY Bronx Community College.

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Krowd

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Welcome to Krowd! Krowd helps retailers acquire new customers through tactical banking offers. By partnering with banks, Krowd leverages credit & debit card spend data of millions of UK cardholders. Krowd uses this data to allow retailers to create tactical campaigns which specifically target new customers or lapsed customers. Krowd sources offers through an industry first Customer Acquisition Marketplace that allows retailers to bid on cardholders in real-time.  Krowd works is a Visa preferred loyalty solution, works with major loyalty programs including British Airways, Avios and Revolut and is a portfolio company of Barclays Bank.


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