TK

Tanakan K.

Head Of Customer Research And Insights at Krungthai-AXA Life Insurance PCL.

Tanakan K. has a diverse work experience spanning over two decades. Tanakan currently serves as the Head of Customer Research and Insights at Krungthai-AXA Life Insurance PCL. Prior to this role, they worked as a Freelance Researcher at Consumer and Market Research. Tanakan also gained experience in the industry through positions at PepsiCo, Red Bull, Unilever, Synovate, Global Marketing Audit (Thailand) Co. Ltd, Research International, Shinnawatra University, and Saha Farms Company Limited. Throughout their career, Tanakan has held various roles in the fields of customer research, sensory and consumer product insights, marketing intelligence, and lecturing.

Tanakan K. completed a Bachelor of Science (B.Sc.) degree in Animal Sciences from King Mongkut's Institute of Technology Ladkrabang, which they attended from 1995 to 1999. Tanakan then pursued a Master of Business in Marketing degree at Victoria University, where they studied from 2001 to 2002. Lastly, they obtained a Doctor of Business Administration degree in Marketing Science (Food Safety) from Southern Cross University, completing their studies from 2002 to 2005.

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