Olof Söderbaum

Olof Söderbaum has a diverse work experience spanning over several companies and industries. Olof has held various leadership positions, including Head of Product & Design at Kry/Livi, where they oversee teams responsible for building and creating the company's products and experiences. Additionally, Olof has served as Head of Marketing & Product Lead Nordics at Kry/Livi, where they led cross-functional product teams and was responsible for marketing strategy and execution.

Prior to Kry/Livi, Olof founded Nievi AB, an entertainment-dedicated investment and advisory boutique. Olof originated pioneering investment opportunities in the sports and music industries and provided advice to clients.

Olof also worked at Publicis Groupe as a Client Service Director, managing senior client relationships and media and brand management for various brands. Olof also held interim consultant roles at Telenor and Svenska Skidförbundet during their time at Publicis Groupe.

Before that, Olof was the Head of TV at Com Hem AB and Head of Product Management SME/SoHo at TeliaSonera Sweden, where they led product management efforts and had P&L responsibility for a portfolio of B2B solutions.

Earlier in their career, Olof worked at Tele2 as a Product Manager, where they were responsible for product strategy, roadmap, and innovation for value-added services for mobile and broadband customers. Olof also worked as a Management Consultant at Deloitte.

Overall, Olof Söderbaum has a wealth of experience in product management, marketing, and leadership roles in the healthcare, entertainment, telecommunications, and consulting industries.

Olof Söderbaum began their education at Danderyds gymnasium from 1998 to 2001, where they studied International Business and completed their high school education. Olof then enrolled at Linköping University and pursued a Master of Science in Business and Economics from 2003 to 2008. In 2005-2006, they also attended Copenhagen Business School to expand their knowledge in the field of Business.