Wera Henriksson

Wera Henriksson is an experienced marketing professional with a strong background in strategic marketing and leadership roles. Currently serving as Marketing Director at Kry since February 2025, Wera previously held positions at Bitpanda as Commercial Director and Nordic Country Lead, and at Klarna in various managerial roles focusing on global acquisition campaigns, app growth, and B2C marketing in Sweden. Additional experience includes roles at Tre Kronor Media as a Cross Media Planner, Acne Studios as a PR Intern, and H&M as a Project Manager in online marketing. Wera's academic background includes a Master's degree in Economics and Business Administration with a focus on Brand and Communications Management, as well as a Bachelor's degree in Business Asian Language and Culture from Copenhagen Business School.