Marcela Castillo Esquivel

Marcela Castillo Esquivel is a Marketing and Sales Operations Specialist at Kryton International Inc. since February 2024, skilled in implementing marketing automation tools and analyzing key performance metrics. Previously, Marcela held the position of Senior Marketing and Revenue Operations Specialist at Globalization Partners from August 2020 to November 2023, managing revenue tools like Salesforce and HubSpot, and collaborating with global teams to enhance operational efficiency. Experience also includes roles as a Marketing Operations Specialist and Marketing Analyst at Atlas Copco, where responsibilities encompassed optimizing marketing processes, forecasting, and managing CRM systems. Marcela began their career in administration support at Grupo Ansacero, and holds a Licenciatura in Mercadotecnia from Universidad Tecnológica de México, earned between 2015 and 2018.