KTSF
Lisa Yokota is an experienced media professional currently serving as the Director of Community Affairs & Public Service at KTVU-TV since January 2014, while also holding the position of Director of Marketing at KTSF since January 2002. In these roles, Lisa has successfully developed and implemented station branding and promotional strategies across various platforms, creating co-branded sales promotions for major corporate advertisers including Pepsi and Verizon Wireless. Previously, Lisa worked as a Promotions Specialist at Yahoo! where $6.5 million in promotional sales programs were developed and delivered on time and under budget. Additionally, Lisa served as the Sales Promotion Director at KTVU from September 1990 to December 2000, leading the creation of $2.5 million in retail promotions annually. Lisa holds a BA in Broadcast Journalism from Boston University, obtained between 1982 and 1986.
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KTSF
KTSF Television is the largest Asian-language broadcast station in the United States. Established in 1976, KTSF is an independent, full-power television station providing news and entertainment programming to over 2.75 million television households. Based in the San Francisco Bay Area, KTSF broadcasts in 12 languages. KTSF is available over-the-air on channel 26 and on cable channel 8 on Comcast Cable throughout the Northern California market. DirecTV, Dish Network and AT&T U-Verse also carry KTSF. KTSF is the first Asian media outlet in the United States to offer Nielsen Media Research data to its clients.