Lisa Yokota

Lisa Yokota is an experienced media professional currently serving as the Director of Community Affairs & Public Service at KTVU-TV since January 2014, while also holding the position of Director of Marketing at KTSF since January 2002. In these roles, Lisa has successfully developed and implemented station branding and promotional strategies across various platforms, creating co-branded sales promotions for major corporate advertisers including Pepsi and Verizon Wireless. Previously, Lisa worked as a Promotions Specialist at Yahoo! where $6.5 million in promotional sales programs were developed and delivered on time and under budget. Additionally, Lisa served as the Sales Promotion Director at KTVU from September 1990 to December 2000, leading the creation of $2.5 million in retail promotions annually. Lisa holds a BA in Broadcast Journalism from Boston University, obtained between 1982 and 1986.