Lien Lamey

Lien Lamey has extensive academic experience in the field of marketing, currently serving as a Full Professor at KU Leuven. Previous roles include positions as Professor and Associate Professor at the same institution, as well as Assistant Professor and Assistant at Lessius Hogeschool. Lien Lamey is also the Founder and Chair of the Special Interest Group on Retailing at the European Marketing Academy (EMAC), and began an academic career as a PhD student at K.U. Leuven.