Sports Innovation Lab
Jake Pratt is an accomplished sales and programmatic platform director with extensive experience in driving business growth and optimizing sales strategies across various organizations. Currently serving as the Sr. Programmatic Platform Director at Affinity Solutions since March 2020, Jake focuses on generating programmatic data usage opportunities and expanding market presence through innovative business plans. Prior roles include Vertical Sales Director at G/O Media, where Jake exceeded revenue goals and quadrupled programmatic data revenue, and Regional Sales Director at Gells Apparel, responsible for driving new business. Jake's background also features positions in sales management, account executive roles, and media analysis, demonstrating a strong track record of client engagement, strategic outreach, and successful go-to-market initiatives. Jake holds a Bachelor of Science degree in English Language and Literature from Bucknell University.
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