Joana Figueiredo

Joana Figueiredo is a Junior Global Brand Manager at Emma – The Sleep Company since July 2023, where responsibilities include consumer research, translating findings into brand strategies, and collaborating with various teams to develop marketing strategies. As a Content Creator, Joana manages a YouTube channel focused on physical activity, fostering a community of over 3.5k members and accumulating over 400k views. Previous experience includes roles as Project Manager and Business Developer at PLUX - Wireless Biosignals S.A., where Joana conducted market research and coordinated projects, as well as a Sales & Marketing Manager at neroes, focusing on new business opportunities and social media strategies. Joana holds a Master's degree in Management with a specialization in Strategic Marketing from Católica Lisbon School of Business and Economics and a Bachelor's degree in Management from Nova School of Business and Economics.