Barbara Elson

Barbara Elson is currently the Head of Success at Kubrick, where they focus on developing the next generation of data specialists through innovative training programs. With over 20 years of experience in Big Data, brand strategy, and customer insights, they previously led an in-house agency at dunnhumby, achieving significant revenue growth and enhancing customer engagement for major brands. Barbara has also held leadership positions in renowned companies such as Leo Burnett and Starcount, where they integrated data-driven strategies into marketing initiatives. They hold multiple degrees, including a BA in Art History from the University of Leicester and a Master’s in French Impressionism from the Courtauld Institute.