Pratik Rathi

Pratik Rathi is a seasoned professional in content acquisition and production with a diverse background in the media and entertainment industry. Currently serving as Manager - Content Acquisition at Kuku FM since July 2023, Pratik focuses on acquiring micro-dramas, video content for Kuku TV, and audio rights for fiction and non-fiction books. Prior experience includes roles in GoQuest Media, where responsibilities centered on the commercial and legal aspects of content acquisition, and Applause Entertainment, where budgeting and cost tracking for web-series and films were key duties. Additionally, Pratik has held positions in finance and operations at White Rivers Media and Pocket Aces, developing expertise in legal compliance, production finance, and project management. Pratik is a qualified Chartered Accountant, having completed training at The Institute of Chartered Accountants of India from 2014 to 2018.