Linda Klunder

Head of Impact (Co-Founder) at Kumasi Drinks

Linda Klunder's work experience begins in 2013 when they served as the External Affairs Commissioner of the Event Committee at Students Association Clio. Linda then became the Corporate Relations Commissioner of the International Research by Students Programme (IRSP) at the same association from June 2014 to July 2015. In 2015, Linda had various roles, including an internship at the Embassy of the Kingdom of the Netherlands in Saudi Arabia, where they worked for the Ministerie van Buitenlandse Zaken. Linda also worked as a Freelance Writer for the Universiteitskrant Groningen and as a Callcenter Agent at Webhelp Nederland during that time. In 2017, Linda worked as a Consultant and Project Manager at De Kleine Consultant. In 2018, they served as an Intern and later as an Education Program Manager at MasterPeace, where they supported individuals and organizations in realizing their communal dreams. Linda then joined BKB | Het Campagnebureau as part of the BKB Academie in 2018. In 2019, they founded the Cacao Coalition at Africa In Motion, an organization that celebrates and promotes chocolate. In 2020, Linda co-founded Kumasi Drinks and served as the Head of Impact, focusing on creating a 100% natural juice from the cacao fruit to prevent waste. In 2021, they joined 100WEEKS as an Advisor for cocoa programs and M&E.

Linda Klunder has a Bachelor's degree in International Relations and Affairs from the University of Groningen. Linda also holds a Master of Science degree in Economics and Governance (Development Economics) from Wageningen University & Research. In addition, Linda has completed courses in Modern Standard Arabic (MSA) at Ahlan World Amman and Arab Academy Cairo, specializing in Arabic Language and Literature.

Location

Abidjan, Côte d'Ivoire

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Kumasi Drinks

With Kumasi we would like to introduce you to cocoa juice, a brand new product that will not only amaze your taste buds but will fight food waste and poverty in the cocoa sector as well. The first time you taste Kumasi you may think "Hmm, strangely fruity!'' Naturally, we associate cocoa with a fine, chocolaty taste, but there is way more to cocoa than just that. That's why we were surprised that this delicious juice normally goes to waste. During the harvest of the cocoa beans this delicious juice flows into the earth, just like that. And that's a waste. Both for the farmers as for us, cocoa lovers. 100% Natural, 0% Waste If you want to make chocolate, it's just the beans that you're after. But for Kumasi, we are mainly interested in a residual product, the fruit pulp. In our cocoa juice we found a 100% natural solution, made from the fruit surrounding the cocoa beans. In this way, we prevent the waste of an exclusive and delicious product, and are able to offer farmers in Ghana an extra source of income (up to 30% increase). Next to that, our product will be 100% Ghanaian, as we are producing our cocoa juice from bean to bottle in the Kumasi region (Ghana). Strangely Fruity Extracting juice from the pulp of the cocoa fruit sounds like a cool idea, but is it also tasty? For a documentary for Nestlé, Lars Gierveld traveled to Ghana to learn more about the cocoa supply chain, and during this quest he was offered some juice for the first time. He was overwhelmed by the fruity taste of the juice: "The taste is something that you have never experienced before! Because our association with cacao is so strongly linked to chocolate, our brain expects a chocolate taste". But that's not what it tastes like at all! Cocoa is a fruit, and therefore the pulp has a fruity, sweet and invigorating flavor (think apple-lychee!).


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