Helena Bäcklund

Helena Bäcklund is a seasoned marketing professional with extensive experience across various roles in communications and account management. Currently serving as Senior Account Director at Kurppa Hosk Communications since October 2022, Helena previously held the position of Marketing Manager at Klarna from March 2021 to October 2022, where responsibilities included leading co-marketing initiatives and guiding the development of marketing talent in Sweden and Finland. Prior roles include Account Director at River, The Agency, where Helena managed comprehensive campaigns and worked with notable clients such as Stora Enso and Danone, and Account Manager at OPACITY, focusing on digital project management. Helena's career began with foundational roles in project management and retail management, complemented by education from Berghs School of Communication and Södertörn University, culminating in a Bachelor's degree in media studies.