Gustavo Arruda

Gustavo Arruda, MBA, currently serves as a Professor of Marketing at Kwantlen Polytechnic University, where responsibilities include instructing undergraduate courses and contributing to curriculum development. With over 20 years of experience in marketing and communications, Gustavo has held various leadership roles, including Head of Marketing at Headphones.com and at RBC Ventures, where significant user growth was achieved. Previous positions include Director of Marketing at Tucows and Head of Digital Marketing at WWF-Canada, both of which involved strategic enhancements to brand visibility and revenue. Gustavo's educational background includes an MBA in Marketing from Ibmec, as well as corporate innovation studies at Stanford University. Currently, Gustavo operates as a Marketing Strategy Consultant, focusing on developing high-performance teams and driving impactful marketing initiatives.