Joanna Beaton

Joanna Beaton has extensive experience in the field of CRM and retention marketing. Joanna is currently serving as the Head of CRM at kwiff since 2022. Prior to this, Joanna worked at Merchant North as a Retention Lead from 2021 to 2022.

From 2018 to 2021, Joanna held the position of Head of CRM at Pinnacle Sports, where they led and executed retention marketing campaigns and ensured GDPR compliance in all customer communications.

Joanna's earlier experience includes being the Head of Retention at Jackpot.com from 2017 to 2018, where they oversaw all aspects of retention marketing and provided input on the end-to-end user journey. Joanna also worked as the VIP Marketing and Events Manager at Betsson Group from 2016 to 2017, managing marketing campaigns targeted at VIPs.

Joanna's career started at 888holdings as the VIP Marketing and Events Manager from 2013 to 2015, where they coordinated promotional activities and carried out campaign analysis. Prior to that, they worked at Mansion Group Limited as a Retention Marketing Project Coordinator from 2012 to 2013, contributing to various projects and the launch of a new brand.

During their earlier career, Joanna served as an Administrative Officer in the Scottish Court Service from 2006 to 2012, where they had a strong understanding of Scottish civil law and liaised with relevant counsels on court cases.

Joanna Beaton attended Holy Cross High School from 1999 to 2004. Following this, they enrolled in the Scottish Court Service from 2006 to 2012. No degree or field of study is mentioned for either of these educational experiences.