Jeff Soto

Jeff is an effective storyteller with a history of creating engaging, results-driven campaigns for his clients. He loves digital marketing because of the power social media has to connect with consumers.

Jeff graduated from the University of California Irvine with a degree in English.

He worked for 15+ years in TV news in the Los Angeles market as an Assignment Editor, Writer, Producer and Executive Producer and is the winner of numerous Emmy and Golden Mike awards for his newscasts, breaking news and special event coverage.

After transitioning to digital marketing nearly 10 years ago, Jeff gained experience in Content Marketing, Social Media, Community Management and Public Relations, both in agency and in-house roles. He has helped launch PR and marketing strategies for companies in a variety of industries, including medical, beauty, travel, hospitality, food and beverage, consumer products, transportation, shipping, supply chain and logistics.

Jeff’s experience managing a newsroom serves him well as the leader of KWSM’s Content Team, which is made up of journalists. His previous roles in digital marketing have prepared him for guiding successful campaigns for their clients. He joined the KWSM Team in 2016.

An Orange County native, Jeff is married with three children. He is a History buff and a Foodie who enjoys golf, traveling and reading. Even in his free time, you can usually find him on Twitter.