Head Of Strategy & Insights (fully-remote, EST Timezone)

About Kyra

At Kyra, we’re leading the creator marketing revolution—driving the creator economy with cutting-edge technology and bold creativity. More than just an agency, we’re an AI-powered platform empowering creators to turn their passions into thriving careers. Trusted by global brands like H&M, Nike, Prime Video, Polaroid, and Kiehl’s, we’re scaling rapidly with a dedicated team of 50. Together, we transform bold ideas into content that truly resonates with audiences around the world 🚀

With $15 million in Series A funding, we launched the Kyra Platform—a revolutionary platform that’s reshaping the creator economy. It’s where creators build their networks, earn, and thrive, while brands gain access to a high-impact marketplace for trendsetting, high-ROI campaigns. Curious about what we do? Check out our latest success stories here 👀

Location: This is a fully-remote role. Please note that candidates must be able to work 9am-6pm in EST timezone.

Head of Creator Strategy & Insights

We’re seeking a Head of Creator Strategy & Insights to lead the development and execution of innovative, data-driven influencer marketing strategies. In this role, you’ll lead a team of Creative & Paid Strategists, guiding them through the pre-sale and execution phases, fostering a culture of continuous improvement and bold, results-oriented thinking. This role also involves staying ahead of market trends and emerging media platforms, constantly refining strategies to fuel growth. Your expertise in analyzing consumer behavior, steering media investments, and collaborating with internal teams will be essential to achieving impactful results. In this role, your leadership and innovation will be pivotal in pushing the boundaries of creator marketing, ensuring Kyra’s continued growth and industry leadership.

Your be responsible for:

• Creative & Strategic Leadership: Develop and oversee data-driven creator marketing strategies and culturally-relevant creative concepts that deliver measurable client success for new and existing business proposals.
• Client Engagement: Unpack client briefs to identify strategic goals and the actions to achieve them. Collaborate with clients to deliver tailored, high-impact strategies.
• Market and Trend Research: Optimize team workflows to produce pitches grounded in actionable brand and market insights.
• Creator Strategy Oversight. Determine the campaign's ideal creator requirements to maximize engagement and impact.
• Team Development: Lead a team of Strategists in developing high-quality, insights-driven proposals while fostering a culture of innovation and continuously enhancing department structures and processes.
• Data-Driven Refinement: Utilize measured campaign outcomes to continually refine and elevate future strategies to deliver against client creator marketing goals and objectives.
• Trend Integration: Stay informed on emerging social media trends, platforms, and technologies, strategically incorporating them into ongoing and future projects.
• Cross-Functional Coordination: Collaborate closely with Campaign Management, Creator Partnerships, and Client Solutions to ensure seamless alignment and execution of strategic visions.
• Proactive Strategic Support: Generate original, insight-led ideas that challenge conventions, actively supporting the Sales team in securing new business.
• Innovation and Collaboration: Partner with the Chief Strategy Officer and Product team to integrate tech-driven solutions that enhance productivity and amplify team performance.
• Materials Development: Direct the creation of pitch decks, case studies, and proposals, equipping the Sales team with high-quality resources to drive client acquisition and retention.

To thrive in this role, here’s what you’ll need:

• Around 6+ years in creator marketing strategy;
• Strong paid and organic social media expertise, with a proven ability to manage large social and/or influencer marketing budgets for high ROI.
• Need to have a passion for and be on the pulse of creator marketing.
• Exceptional project management skills with the ability to handle multiple deadlines effectively.
• Excellent communication and presentation abilities, coupled with a compelling storytelling approach to convey strategy.
• Analytical mindset with a data-backed approach to crafting effective creator marketing strategies.
• Lateral thinker with a knack for breaking traditional marketing molds.
• Team player who thrives in a collaborative, cross-functional environment.
• Self-starter with high motivation for remote work.
• Tech-savvy with a strong understanding of AI tools and software to drive workflow efficiency.

In full transparency, we’re a high-performance culture, and within your first 3-6 months, you’ll have the opportunity to make significant progress by achieving the following:

Net Revenue Retention Rate: Achieve the company's win rate targets for new business acquisition while establishing a structured framework to drive growth within existing accounts.

Client KPI Achievement: Define realistic campaign objectives aligned with client goals, ensure effective briefing of the execution team, and implement timely adjustments to achieve agreed KPIs.

Research Workflow Implementation: Identify key research points to guide future strategies, provide the team with necessary tools, and establish clear standards for turnaround times.

Campaign Analysis Execution: Develop and implement milestone timelines and standardized reporting templates to enhance campaign analysis efficiency.

Creator Briefing Optimization: Lead a comprehensive review of current briefing challenges, propose actionable updates to improve performance metrics, and reduce reshoots across all Kyra campaigns.

Data-Driven Optimization: Utilize performance data to deliver actionable insights, refine creator selection processes, strengthen partnerships, and optimize campaign execution to maximize return on investment (ROI).

WHAT WE OFFER:

• Remote Working: We operate a remote-first working model 🏠

• Flexible Working: We trust our team to balance work and life with flexible hours ⏰

• Vacation: Enjoy 25 days of vacation plus public holidays 🏖️

• Paid Wellness Leave: Up to 4 weeks of sick leave at full pay if you’re unwell 😌

• Remote/Online Onboarding: Regular check-ins with your manager and team during and after onboarding to ensure full support 💻👋

• Professional Development: We support your growth with an annual personal training and development budget 🌱

• Employee Assistance Program: Access support for your personal needs, in and out of work 💚

• Pension Scheme: Participate in a contributory pension (401k) scheme 📈

• Private Medical Cover: Available if you’re based in the US 🏥⚕️📄

• Team Culture: Be part of a fun, creative, supportive, and diverse team 💫

🕵️ Hiring Process (Remote)

• Story Swap with Our Head of People: A 30-minute conversation to explore your career journey and provide an opportunity to learn more about our team.

• Capabilities Interview: A 30-minute discussion with our Chief Production Officer to assess your skills and experience in alignment with the role.

• Task Presentation: A one-hour session to complete and present a short task to the Chief Production Officer, demonstrating your approach and expertise.

• CEO Meeting: A 30-minute conversation with our CEO to learn more about our vision and discuss your potential contribution to our growth.

💟 Support

• If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you.

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