Kristen Zaik Vazquez

With over 12 years of experience across agencies, publishing, and production, I've had the privilege of working in a variety of roles with clients ranging from Fortune 500 companies to emerging brands. What continues to surprise me is how even the largest organizations often need guidance—whether it's refining their audience targeting or building a successful internal creative production team. I partner with both high-profile and growing brands in the following key areas: ✅ Brand Identity Development - Defining core purpose, mission, values, and brand expression ✅ Brand Management - Crafting strategy, positioning, and activation plans ✅ Brand Storytelling - Developing a clear, compelling, and cohesive brand narrative that resonates at every touchpoint—and ensuring alignment across your entire organization ✅ Creative Direction & Production Strategy - Bidding, creative pitching, vendor negotiation, and on-set production leadership ✅ Content Planning - Identifying the right content to create and selecting the best channels to engage your audience ✅ Creative Workflow Optimization - Designing systems and processes for seamless, scalable, and on-brand content execution