Bonnie Shah

Born and raised in Hong Kong, Bonnie Shah moved to Los Angeles at the age of 18 to attend the University of Southern California where she earned a BS from the Annenberg School for Communications with a minor in Consumer Behavior and Marketing from the Marshall School of Business. Aside from her academic achievements, Bonnie also co-founded and captained the first Women’s Rugby Team at USC which, today, is a Division 1 team, 50 girls strong.

Post-graduation, Bonnie spent the first 4 years of her career in Brand Development and Sponsorships building $1M+ activations on behalf of Hyundai Motors America which included Coachella, Comic-Con, the X-Games and The Walking Dead premieres.

In 2014, Bonnie moved back to Hong Kong to pursue her entrepreneurial drive with the focused intention to build a marketing and distribution company for healthy snacks and beverages. Quickly, Bonnie found herself going out and successfully raising $6M to help build the first young coconut water factory in the Philippines, Eau de Coco. For over 3 years, she played an integral role in kick-starting and leading the project within a Business Development position where she managed the design and launch of the company’s corporate branding and sales infrastructure while establishing key operational policies and protocols for the factory. After overseeing the construction of the facility and establishing a team of 75 employees and factory workers, Bonnie exited the project in 2019. She had successfully navigated the audits that secured the factory’s FDA, ISO, GMP, and Organic certifications and brought in leading coconut water brands like Zico and Vita Coco to study the processing of young coconuts in the Philippines. Today, Bonnie remains involved in the project as an active board member.

From 2015 to 2017, during the two-year construction period of the facility, Bonnie held dual positions, the second as the Investment Relations Manager for a publicly listed company on the Hong Kong Stock Exchange. Through this role, she traveled throughout Asia to host roadshow presentations with the Chairman and built trusting relationships with investment partners from across the world.

In 2018, Bonnie brought her confident leadership, strong communication skills, collaborative work ethic, and keen problem solving to L.A. Libations, to build and formalize an incubation program now named SIP. SIP serves as a launchpad for emerging brands to successfully enter the natural retail market in Southern California. As Director of Business Development, Bonnie also acts as a gatekeeper, spearheading new business opportunities, building innovative retail programs, and validating growth avenues for L.A. Libations. She meets with upwards of 250 brands a year and makes the call about which ones should become part of the L.A. Libations family.

In 2020 under her new role as VP of Marketing & Innovation, she helps to manage various aspects of the commercialization capabilities offered to both new brands created in-house and to current portfolio brands. In addition, Bonnie uses her years of brand management experience to finesse the voice and conscience of L.A. Libations by directing and overseeing the company’s innovation committee, corporate branding, corporate communications, and industry presence.

Bonnie is also a licensed yoga teacher and currently lives in Santa Monica, CA with her husband and beautiful pit bull mixes, Hudson and Rook.