Dino Sarti

Dino Sarti is the chief executive officer of L.A. Aloe, LLC, makers of Aloe Gloe, and the co-founder of L.A. Libations, the premier national beverage development and sales organization specializing in super-premium beverage brands in early phase development.

Dino’s professional background includes 20 years of experience in the beverage industry from operations to customer management and brand development. His sales management experience covers every channel of trade and virtually every chain retailer nationwide. He acquired knowledge of complex distribution systems while managing a direct store delivery sales force for Coca-Cola in Southern California. Dino then went on to develop channel-specific selling strategies as an account executive for Coca-Cola calling on national retailers.

After completing an MBA at Pepperdine, Dino caught the entrepreneurial bug and joined Icelandic Glacial water as vice president of national sales where he played a key role in securing an investment from Anheuser-Busch and then rolling the brand out across the A-B national network.

Dino’s tenure in emerging brands revealed a void in the market – early phase brands lack a portfolio approach and do not have the economies of scale to afford or justify a dedicated national team. In addition, large and established companies lack the processes and capabilities for incubating emerging, growth-oriented brands. This void in the market and associated opportunities gave birth to the idea of L.A. Libations, a brand developer, and incubator. The L.A. Libations model proved highly successful.

L.A. Libations is the category captain for emerging beverages at some of the nation’s largest retailers. In that role, L.A. Libations is both a broker of insights and a provider of solutions related to emerging trends in the beverage landscape.

In his current role as CEO of L.A. Aloe, Dino is leading the development of the first brand created within the L.A. Libations incubator as grows across the Coca-Cola distribution network in the U.S. This involves building best in class sales, marketing and operations team.

Dino is a Southern California guy raised in La Crescenta where he met and began dating his wife, Nancy Sarti, in high school. Dino and Nancy reside in the San Gabriel Valley with their two children, Lauren and Dean.

Dino attended USC where he received his Bachelor of Science at the Marshall School of Business and later an MBA at Pepperdine University’s Graziadio School of Business. Dino spends his free time with his family and is also an avid runner and cycling enthusiast. He is a former president of the Pasadena Triathlon Club and a member of YPO and is also a 5-time Ironman Finisher.