Anthony Hillen

Anthony Hillen is a seasoned professional with extensive experience in loyalty programs, data insights, and digital marketing across the Asia-Pacific region. Currently serving as the Founder and Data, Insights & Digital Director at L - founders of loyalty since June 2020, Anthony's focus is on creating innovative loyalty solutions in collaboration with retailers. Previous roles include Founder and General Manager Asia at BrandLoyalty, where leadership spanned various positions such as Regional Business Director and Sales Director, as well as significant roles at Liquor Marketing Group and Nielsen. Anthony's career began as Venue Manager at The Mitre Tavern, having started in the industry as Cellar Door Manager and Sales Representative at Mt. Eliza Estate. Anthony holds a Bachelor of Business and Commerce in Management from Monash University.