Erik van Rooij

Erik van Rooij is a seasoned professional with extensive experience in business analysis and supply chain management. Currently serving as Founder and Business Data Analyst at L - founders of loyalty since February 2023, Erik collaborates with retailers to create innovative loyalty programs. Prior to this role, Erik worked as a Business Analyst at bol.com, contributing to the opening and optimization of a new fulfillment center. Erik's experience includes positions as a Supply Chain Analyst and Team Leader in E-Commerce at Jumbo Supermarkten, where projects led to significant improvements in supply chain efficiency. Erik's career began at A.S. Watson in the Benelux as a Warehouse Replenisher and also included a leadership role at Albert Heijn overseeing a sales preparation team. Educational credentials include a Bachelor of Engineering in Technical Business Administration from Avans University of Applied Sciences and a Six Sigma Green Belt certification.