Michiel Reijmer

Michiel Reijmer is a seasoned professional in sales and business development within the retail sector, currently serving as the Founder and Vice President of Sales for North America at L - founders of loyalty since January 2022. Previously, Michiel held multiple leadership roles at BrandLoyalty from April 2008 to November 2021, including Vice President of Business Development, where responsibilities encompassed establishing a significant sales funnel across North American grocery retailers. Additional roles included Sales Director for North America and the Middle East & Africa, where strategic planning and relationship building were key focuses, leading to substantial sales achievements. Earlier experience includes positions at Jumbo Supermarkten BV as a Category Manager. Michiel holds a Master’s degree in Business Administration with a concentration in Marketing Management from Erasmus University Rotterdam and a Bachelor’s degree in Agricultural Business Administration from HAS green academy. Further education includes ongoing studies at Influential U in Mechanics and Practice.