L - founders of loyalty
Pierfranco Belfiori is a highly experienced professional in the commercial sector with a career spanning over three decades. Currently, Pierfranco serves as the Founder and Chief Commercial Officer for South Europe at L - founders of loyalty since October 2020, where the focus is on developing innovative loyalty programs in collaboration with retailers. Prior to this role, Pierfranco held the position of Managing Director at Eu.promotions from January 2006 to October 2020 and served as Sales Manager and later Sales Director at Tcc from 1992 to 2005. Pierfranco began the career in sales at Mechanised Tunneling Services in 1991. Educationally, Pierfranco obtained a Laurea in Economics and Marketing from Luigi Bocconi in Milan, graduating in 1990.
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