Samir Selimi

Samir Selimi is a seasoned professional with extensive experience in digital and data strategies, currently serving as Founder and Chief Digital and Data Officer at L since January 2023. In addition to this role, Samir is the Founder and Advisor at PRIME, having held various leadership positions including CEO and Managing Partner since November 2015. Samir also contributes to academia as a lecturer at EFMI Business School, specializing in Omnichannel Retailing and Data Intelligence. Previous roles include Lead Customer Value Analytics and Senior Management Consultant at Capgemini Consulting, and President and co-founder of the Younior Foundation. Samir holds multiple degrees from the University of Groningen and Hanze University, focusing on Marketing Management and Marketing Research.