Haley Omasta

Haley Omasta is an experienced consumer insights professional currently serving as a Consumer Insights Senior Analyst at L.L.Bean since October 2022. Prior to this role, Haley held positions at Dumbstruck, Inc., including Head of Emotion Analytics and Senior Analytics Manager, and worked as a Research Manager and Analyst at Human Metrix. Additional experience includes a Marketing Research Analyst role at The Harris Poll, a Brand Consultant at King, Clement, & Fry, and various positions in the hospitality industry. Haley's educational background includes a Master's degree in Integrated Marketing Communications from Northwestern University and a Bachelor of Business Administration from Southern Vermont College.