Taylor Peterson

Taylor Peterson is currently an account strategist at L2Tmedia. Taylor previously worked as an account strategist at AdZou from January 2021 to May 2021. There, they worked with the Veteran's United account to optimize employee recruitment for its sister company, Paddio. Taylor also created and analyzed qualitative and quantitative data sets to select an appropriate target, and utilized findings to gain insight on current trends in the target market to create a multimedia campaign while satisfying the client ask.

Before working at AdZou, Peterson was a server at Willies Fieldhouse, Inc. from May 2018 to May 2021. There, they developed interpersonal communication skills and cemented patron and coworker relationships. Taylor also learned to work and adapt to the changing environment during the COVID- 19 pandemic. Additionally, Peterson lead setup and breakdown for private party events and marketed and sold VIP services while managing a variety of preferences for each client.

Peterson was also a student caller at the Mizzou Alumni Center from November 2017 to March 2018. Prior to that, they were a student at the University of Missouri-Columbia from August 2017 to May 2021. Lastly, Peterson was a swim instructor at the Gurnee Park District from March 2015 to September 2016.

Taylor Peterson earned a Bachelor of Journalism from the University of Missouri-Columbia in Strategic Communications.

Taylor Peterson works with Raga Komandur - Account Strategist, Courtney McCawley - Account Strategist, and Cynthia Fischer - Account Strategist. Taylor Peterson reports to Jeff Kaufman, VP, Product & Strategy.