Serena Pederiva

Serena Pederiva is a seasoned marketing professional currently serving as the Global Marketing Director at La DoubleJ since January 2024. Prior to this role, Serena held various positions at Diesel from February 2010 to January 2024, including Marketing Director Europe, Head of Marketing South Europe, and Head of Global Press & PR, where responsibilities included managing marketing budgets, aligning international projects with local needs, and developing global communication strategies. Earlier career experience includes roles as European Communications Manager at Tommy Hilfiger, International Corporate PR Officer at Diesel, Senior Account at D'Antona&Partners, and Account at Edelman. Education consists of an Executive Program in Digital Marketing and Social Media Analytics from MIT Sloan School of Management, a Master in International Public Relations from Ateneo Impresa, and a Laurea in Lingue Orientali from Università Ca' Foscari Venezia.