. Laurent Meudec .

Laurent Meudec is a seasoned marketing and program director with extensive experience in strategic management across the financial and insurance sectors. Currently serving as the Directeur de Programme at La France Mutualiste since 2024, Laurent focuses on deploying synergies with Malakoff Humanis, following a successful tenure as Directeur Marketing Stratégique where a strategic acquisition plan was developed amidst a portfolio aging challenge. Prior roles include leading digital transformation projects at P&V, where Laurent spearheaded the creation of a digital auto insurance offering, and overseeing transformation initiatives at Crédit Agricole Pyrénées Gascogne, enhancing brand strategy and internal communication. Laurent also has a solid background in marketing and communication from positions at Le Conservateur, Bayard Presse, and major brands like Moët Hennessy, L'Oreal, and Procter & Gamble, consistently delivering significant growth and innovative solutions. Laurent holds an education from ESCP Business School.