Mélanie Desloire

Mélanie Desloire is a seasoned marketing professional with extensive experience in campaign management and marketing automation. Currently serving as Chargée de Campagnes - Marketing automation at La France Mutualiste, responsibilities include client/pathway management, technical specifications, and performance reporting. Prior roles include Chargée de campagnes marketing at AG2R LA MONDIALE, where Mélanie led digital project initiatives and commercial operations for retirement and insurance products, and Chargée de marketing BtoB at Primagaz France, focusing on commercial action plans and sales tools creation. Previous experiences at illycaffè encompassed trade marketing strategy, event organization, and promotional analysis. Educational credentials include a Master 2 in Strategic and Digital Marketing and a Growth Hack certification, complemented by studies at University College Dublin in e-business and marketing.