Geneviève Bertrand

Geneviève Bertrand currently serves as Chief Information Technology Officer at La Maison Simons, bringing extensive experience in digital transformation and IT leadership to enhance consumer and associate benefits across Canada. Prior to this role, Geneviève held the position of Senior Vice President of Information Technology at Kruger Inc., where significant contributions were made to establish a cybersecurity team and implement modern business solutions. Previous roles include Executive Advisor at G. Bertrand Conseils, Vice President-CIO at Desjardins, and Managing Director at Accenture, where Geneviève managed various large-scale projects, including a $250 million SAP implementation and was instrumental in developing mentorship programs for women in the industry. Geneviève holds a M.Sc. in Operations Management and Production from HEC Montréal, complemented by a Bachelor of Business Administration in the same field.