La Martina
Alessandro M. has extensive experience in managing and overseeing digital projects and e-commerce operations. From 2003 to 2015, they served as the E-commerce Director for Unieuro - SGM Distribuzione S.r.l., where they were responsible for directing and leading the company's online business. In 2015, they joined Silvian Heach - Arav Fashion SpA as the Head of Digital Business Unit. During their tenure, they played a key role in developing and implementing digital strategies for the company. Since 2016, Alessandro has been working at La Martina as the Head of Global Omnichannel. In this position, they have successfully managed a complex migration project for the company's web platform to Sap Hybris. Alessandro has also overseen various aspects of the project, including team coordination, SEO, website layout updates, business processes, and integration with external partners. Alessandro's expertise and leadership have contributed to the successful delivery of the project on time.
In 2010, Alessandro M. attended SDA Bocconi and completed a course titled "Internet and Social Media for Corporate and Marketing Communication." No degree was obtained during this period.
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La Martina
La Martina is a polo lifestyle company with a strategic retail division and a focused philosophy about what this sport represents. By investing in technical equipment, conducting research in laboratories, and developing cutting-edge products, La Martina is consistently leading the way in safety and performance on the polo field. Off the polo field, La Martina understands that polo is a passion, a lifestyle choice, and an historic sport with a unique culture that needs to be protected and preserved. La Martina helps people do this: supporting Clubs, Associations, Professionals and Amateurs, the ‘Aspiring’ and the ‘Aspirational’. With global offices in North and South America, Switzerland and the UK, La Martina manages an international network that is uniquely positioned to be the market leader in the organization and support of polo.