Pierre Abadie Lacourtoisie

Pierre Abadie Lacourtoisie is a seasoned marketing professional with extensive experience in global consumer marketing and digital engagement. Currently serving as the Global Consumer Marketing VP at LA MER since June 2022, Pierre previously held the position of Global Consumer Engagement VP at The Estée Lauder Companies Inc. from November 2019 to June 2022. Pierre's 12-year tenure at Estée Lauder included roles such as Senior Director of Marketing and Digital & Online for Asia Pacific, where significant achievements included enhancing digital consumer engagement across 32 social media platforms, developing over 20 marketing campaigns annually, and launching eCommerce solutions tailored for the region. Earlier career highlights include various managerial roles at LVMH - Guerlain, focusing on consumer engagement and CRM strategies in Asia Pacific. Pierre's educational background includes a Master's in Wine, Wines & Spirits from the Wines & Spirits Education Trust and an MBA from ESSEC Business School, complemented by specialized studies in Japanese and economics at Keio University.