Eugenio Zambrano

Eugenio Zambrano is the CEO and Co-Founder of La Merca Company LLC, leading efforts across La Merca Factory, La Merca Travel, and Trinitours since March 2018 and building a high-performing team of eight. Prior to this, Zambrano served as Chief Executive Officer at TelevisaUnivision from March 2011 to May 2019, overseeing operations for 12 television stations and more than 280 employees while managing budgeting, P&L, and various departmental strategies. In earlier roles, Zambrano excelled as Vice President of Sales & Marketing, achieving an 11% revenue increase, and as President and General Manager, where strategic planning resulted in a 33% revenue growth. Zambrano holds a BA in International Commerce from Tecnológico de Monterrey and completed studies at ILAC International College.