Guilherme Scatena

Head Of Ecommerce at La Moda

Guilherme Scatena has a diverse work experience spanning multiple industries and roles. Guilherme is currently working as the Head of Ecommerce at La Moda since January 2023. Prior to this, they were the Head of Operations at N2B Brasil from December 2020 to March 2023.

From 2015 to 2020, Guilherme worked at Grupo Boticário in various roles. Guilherme served as the International Business Development Manager from June 2018 to December 2020, Senior International Business Development Analyst from October 2016 to May 2018, and Trade Marketing Analyst at The Beauty Box from May 2015 to October 2016.

Before joining Grupo Boticário, Guilherme worked at Telefônica Brasil as a Senior Marketing Analyst from February 2015 to May 2015 and as a Marketing Analyst from March 2014 to January 2015. In these roles, they were responsible for monitoring capacity and coverage growth of mobile networks, network quality, and collaborating closely with regional sales teams.

Guilherme's early work experience includes an internship at Equifax in 2013, as well as internships at Great Place to Work Institute, Unilever, Procter & Gamble, and Fundação Getulio Vargas in 2010 and 2008, where they gained experience in sales, customer relations, and marketing.

Guilherme Scatena has a diverse education history. In 2006, they enrolled at FGV - Fundação Getulio Vargas and completed their Bachelor of Arts degree in Business Management in 2011. During their undergraduate studies, in 2009, Guilherme participated in an exchange program at Maastricht University, where they focused on subjects like Business Administration, Services Marketing, and Consumer Behaviour.

After completing their BA, Guilherme pursued further education in the field of International Management. From 2011 to 2012, they attended FGV - Fundação Getulio Vargas for a Master of Science degree in International Management. Guilherme then continued their studies by joining CEMS - The Global Alliance in Management Education, where they obtained another MSc degree in International Management from 2012 to 2013.

In 2020, Guilherme enrolled in Tera for a short-term course in Digital Product Management, where they earned a degree in Product Management. Additionally, in the same year, they completed a certification in Digital Product Leadership from the Tera institution.

Furthermore, Guilherme showcased an interest in Digital Marketing by attending São Paulo Digital School in 2014, although specific degree information was not provided for this particular education experience.

Overall, Guilherme Scatena's educational background demonstrates their dedication to enhancing their skills and knowledge in various fields, such as Business Management, International Management, and Digital Product Management.

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