Federico Rossi Erba

Federico Rossi Erba is a highly experienced marketing professional currently serving as the Global Senior Marketing Manager for Travel Retail and Distributor Markets at La Prairie Switzerland since June 2020. With a robust background in strategy and marketing consulting through F. R. E. Private Consulting, Federico has worked with established companies and startups to develop positioning strategies and go-to-market plans. Prior roles include Head of Marketing and Licenses for DAVIDOFF at Zino Davidoff SA, and various marketing positions at Procter & Gamble and Hugo Boss, focusing on global brand management and digital marketing. Federico holds a Master of Science in International Marketing Management from Università Bocconi and has additional education in International Marketing Management from Sun Yat-sen University. Additionally, Federico serves as a Board Member of YEX - Young Executives Group in Zurich.