Francesca Righi

Francesca Righi is a seasoned marketing professional with extensive experience in brand management and product development within the luxury and consumer goods sectors. Currently serving as Marketing Manager at La Prairie Switzerland since October 2022, Francesca previously held the position of Senior Brand Manager at Pernod Ricard, focusing on Champagne G. H, and as International Brand Manager for the Italian liquor brand Ramazzotti. Francesca's earlier roles include Product Development Manager at Acqua di Parma and various positions at LVMH, where responsibilities encompassed trade marketing for notable brands such as Givenchy and Kenzo. Francesca's career began at Max Mara as a Senior Account Executive Assistant and included early experience as a Marketing Assistant at Nestlé Nespresso. Francesca holds a Master of Science in Economics and Management of Innovation and Technology from Università Bocconi and a Bachelor of Business Administration from the same institution, supplemented by studies at Eindhoven University of Technology.