Sébastien Lardez

Sébastien Lardez is a seasoned professional in digital analytics and customer experience, currently serving as CX Analytics Manager at La Redoute since April 2025. Previously, Lardez held key roles at Fortuneo, where responsibilities included leading analytics activities, managing a team focused on conversion rate optimization, and ensuring compliance with ePrivacy regulations. With a strong foundation in web analytics from diverse experiences, including positions as a Digital Analyst at FDJ and a Digital Analytics Consultant at AT Internet, Lardez has demonstrated expertise in data management and optimization strategies. Lardez also founded Ecoles2commerce.com and has garnered significant experience in online marketing and e-commerce optimization throughout a career that began with an internship at Malinea Conseil. Educated at Grenoble Ecole de Management, Lardez holds a Master's degree in Management with a focus on entrepreneurship.