Virginie Boudet

Virginie Boudet is an accomplished marketing and communications professional with extensive experience in brand management and strategic communication. Currently serving as Chief Brand & Communications Officer at La Redoute since January 2024, Virginie oversees branding, communication, and brand positioning for the parent brand and its subsidiaries. Previously, as Vice-Présidente at Groupe SeLoger, Virginie managed multiple brands while leading a large team and participated in the executive committee. Other notable roles include Head of Brand & Communication at Sarenza, Directrice de Création at ÏDKIDS, and responsible for advertising at Aigle and Petit Bateau. Virginie holds a Master's degree in marketing and advertising from OMNES Education and a degree in visual communication from the Institut supérieur d'Architecture 'Saint-Luc' de Bruxelles.