Simon Howard

General Manager at La Rose Noire

Simon Howard serves as the General Manager at La Rose Noire since January 2025. Previously, Simon held the position of Director of Operations - Manufacturing at Dunkin' UAE, where responsibilities included managing 180 employees across multiple facilities and overseeing significant production metrics. Prior experience with Alshaya Group involved senior project management roles, leading the commissioning of a large food manufacturing facility and optimizing site operations for profit and efficiency. Simon's career includes various management roles focusing on continuous improvement, training, and operational excellence in notable companies such as Premier Foods and H.L Foods. Simon possesses strong educational credentials, including a Level 5 Certificate in Leadership and a Prince2 Project Management distinction.

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La Rose Noire

La Rose Noire® is an innovative company founded in 1991. We are always ahead of developments in the professions of pastry chefs, bakers, caterers, and restaurateurs... Each La Rose Noire® product is made by hand, thanks to an unparalleled technique and the know-how of the employees! Our ingredients come mainly from France. We use AOP Charentes Poitou butter. Our own French flour, formulated specifically for the preparation of our products, in order to guarantee you an incomparable taste and texture. La Rose Noire® has globally recognized quality certifications allowing us to reach the highest level of food safety. From microbiological tests in our laboratories to monitoring the temperature of containers, we ensure strict quality control to guarantee you the best in food safety. Because we are aware of current environmental issues, La Rose Noire® combines a set of initiatives included in its Go Green program. As covered our roof with solar panels, reforestation in the Philippines, changing our packaging to biodegradable blisters and recyclable cartoons and much more.