Madeline Barton

Madeline Jursek Barton currently serves as the Integrated Media Strategy Manager at La-Z-Boy Incorporated, a position held since November 2020, with a prior role as Senior Brand Media Strategist. Previously, Madeline accumulated extensive experience at UM Worldwide from July 2016 to October 2020, progressing from Analyst to Senior Analyst to Manager within the Performance Digital team. Responsibilities included managing multi-million dollar budgets, leading a team, and developing comprehensive marketing strategies for client brands. Early career experiences included internships at United Wholesale Mortgage and Flagstar Bank, as well as a notable internship at UM Worldwide where a winning pitch for Outback Steakhouse was developed. Madeline holds a Bachelor of Science in Information with a focus on Human-Computer Interaction from the University of Michigan and a Master of Business Administration in Marketing from the University of Michigan-Dearborn.