Nelly Martínez Garza

Nelly Martínez Garza currently serves as Senior Director of Consumer Marketing at La-Z-Boy Incorporated, a position held since May 2024. Prior experience includes a decade at Whirlpool Corporation, where Nelly held several roles including Senior Brand Manager, Senior Manager of Shopper Marketing in Home Improvement, and Laundry Brand Manager. Key achievements include developing a shopping trigger-driven media strategy that significantly boosted store visit yield and consideration rates, as well as leading new product launches and brand positioning for Whirlpool and Amana. Earlier roles at Ragasa and The HEINEKEN Company further established Nelly's expertise in brand management and marketing strategies, demonstrating a consistent record of driving innovation and revenue growth. Nelly holds a Master in Business Administration with a focus on Marketing and a Bachelor's degree in Graphic Design, both from Universidad de Monterrey.