Lisette de Freitas

Lisette DE FREITAS is an experienced marketing professional with a robust background in the healthcare and consumer goods sectors. Currently serving as Directrice Marketing at GILBERT since July 2019, Lisette oversees the marketing department for child health products and manages a team of eight. Previous roles include Brand Activation Manager for EMEA at Newell Brands, where Lisette developed comprehensive brand activation strategies for the Tigex brand, and Chef de Marque at Laboratoires IPRAD, focusing on brand strategy and expansion into international markets like China and Brazil. Additionally, Lisette held various positions at Laboratoires Dermatologiques d'URIAGE, contributing to both strategic and operational marketing across multiple product lines. Educational qualifications include a specialization in international marketing from Paris ESLSCA Business School and a degree in Applied Foreign Languages from Université Sorbonne Nouvelle.