James Oldbury

James Oldbury is a Global Customer Engagement Excellence Manager at Laboratoires Théa, leading a team that supports countries in CRM usage and the deployment of Power BI dashboards for customer engagement. With experience managing a CRM database of over 1 million accounts and contributing to the implementation of 59 Power BI dashboards, James also organizes workshops to enhance system usage and commercial strategies among local business users. Previously, James served as Global CRM Manager, successfully migrating 25 countries to a unified CRM platform. Before that, experience included roles as Market Analyst and CRM Management at Thea Pharmaceuticals, where a new CRM platform was selected and multiple organizations were harmonized. Early career experiences also include managing events at Fuse FM and roles in Quality Assurance at AstraZeneca. James holds a Master's degree in Chemistry from The University of Manchester.