Beatriz Lucas

Beatriz Lucas is a digital marketing and communication professional with extensive experience in the hotel and pharmaceutical industries. Currently, Beatriz is employed at Laboratório Edol - Produtos Farmacêuticos, S.A. since April 2021, focusing on digital marketing strategies. Previously, Beatriz held the role of Social Media & Web Content Executive at NH Hotel Group from December 2019 to April 2021, managing brand.com, content creation, and social media for multiple hotel brands. Prior to that, at Minor Hotels from August 2016 to December 2019, Beatriz was involved in PR and communications, partnerships management, and content creation. Beatriz began their career in sales and marketing roles at Tivoli Hotels & Resorts and gained early experience at Associação de Estudantes ISEG and HM Consultores. Beatriz holds multiple postgraduate degrees in digital marketing and communications, along with a master's degree in marketing. Currently, Beatriz is furthering education in pharmaceutical marketing.