As a chief creative officer, John oversees a large, talented team of designers, writers, coders, and producers creating brand experiences for all our clients. Prior to joining The Lacek Group, John was CEO and chief creative officer at Colle+McVoy in Minneapolis; held creative leadership positions at Martin|Williams, Fallon, and other agencies; started a couple of agencies; ran his own freelance writing business; and so on. He’s also taught advertising and copywriting classes at several universities, colleges, and portfolio schools. Fortunately for all involved, his plans to become an architect ended after a couple of creativity-stunting engineering classes in college.
The Lacek Group
Customer data is only valuable when you know how to use it. For 25 years, The Lacek Group has been at the forefront of analyzing data and designing highly successful CRM and loyalty programs for a wide range of Fortune 100 companies.