Axel Carree

Axel Carree has extensive experience in sports marketing and event management, currently serving as the Global Head of Sport Marketing and New Projects for Lacoste-Tecnifibre since July 2013. In this role, Axel is responsible for managing sports assets associated with tennis, golf, and the Olympics, as well as spearheading new developments and business-to-business activations. Previously, Axel held the position of Sports Marketing Director at Lacoste SA since January 2009 and served as Corporate Events Manager at Nestle Waters from October 1996 to December 2008, overseeing corporate events and sponsorship activities. Axel holds a degree in Marketing from the Université de Caen Normandie and a Master's degree in Company Administration and Management from Université Paris Panthéon Assas.