Diego Alexander Mendoza is a dedicated LA Croix Brand Activation Specialist since April 2023, focused on enhancing brand loyalty and awareness through innovative activations in supermarkets. In addition to this role, Diego serves as a Field Manager and Influencer Relations Specialist at Havas Street, where impactful activations are orchestrated at major venues, fostering relationships with attendees and promoting health-conscious CPGs. Previously, Diego worked as a Brand Ambassador for Honda from November 2019 to January 2023, representing the brand in both English and Spanish at various events. Diego holds a Bachelor of Arts in Environmental Studies and Geography from UCLA and is currently pursuing a Master of Business Administration at California State University, Northridge.
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