Gehane Cassab

Gehane Cassab is an experienced marketing professional with a strong background in management and brand strategy within the F&B and personal care sectors. Currently serving as the General Manager for Lactalis International’s UAE subsidiary since October 2013, Gehane has previously held roles including Regional Sales Manager overseeing Lebanon, Jordan, and Bahrain, and Regional Brand Manager for the GCC & MENA regions. Gehane's career includes significant contributions as the Regional Trade Marketing Manager at Khalil Fattal & Fils, managing a diverse FMCG portfolio, and as a Senior Product Manager at Malia Group, where marketing strategies for personal care brands were developed. Earlier experiences include internships at Kraft Foods and L'Oréal, focusing on brand management and merchandising. Gehane holds a Master in Management degree focused on Marketing from both ESCP Business School and ESA, alongside a Bachelor's degree in Business Administration with a concentration in Marketing from the American University of Beirut.