Lactalis International
Gehane Cassab is an experienced marketing professional with a strong background in management and brand strategy within the F&B and personal care sectors. Currently serving as the General Manager for Lactalis International’s UAE subsidiary since October 2013, Gehane has previously held roles including Regional Sales Manager overseeing Lebanon, Jordan, and Bahrain, and Regional Brand Manager for the GCC & MENA regions. Gehane's career includes significant contributions as the Regional Trade Marketing Manager at Khalil Fattal & Fils, managing a diverse FMCG portfolio, and as a Senior Product Manager at Malia Group, where marketing strategies for personal care brands were developed. Earlier experiences include internships at Kraft Foods and L'Oréal, focusing on brand management and merchandising. Gehane holds a Master in Management degree focused on Marketing from both ESCP Business School and ESA, alongside a Bachelor's degree in Business Administration with a concentration in Marketing from the American University of Beirut.
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Lactalis International
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Since its creation in France in 1933 by André Besnier, the Lactalis Group has remained faithful to its original commitment to dairy processing. For more than 20 years, Lactalis International has been developing the positions of the Lactalis Group in Asia, in Africa, in the Middle East and in the French Overseas Territories. With more than 350 coworkers based in our headquarters in France at Choisy-le-Roi and also abroad in more than 10 locations, we provide a range of more than 2 000 products, covering all the dairy product categories (milk, butter, cream, cheeses, dairy desserts), to all distribution networks, with the same objective: to meet at its best the needs of our customers. The Lactalis Group draws its success from a strategy that is respectful to a strong dairy expertise, maintaining high quality and organoleptic standards for all products. Each year, more than 17 000 containers are exported to more than 100 countries around the world by Lactalis International.