Alicia Fernandez Aguilar

Alicia Fernandez Aguilar has extensive experience in marketing and brand strategy, currently serving as Marketing Director at Lactalis Nestlé España since September 2014, where responsibilities include leading the profit and loss for brands, as well as overseeing innovation, communication, and business strategy. Prior to this role, Alicia worked at Arbora&Ausonia S.L.U. (Procter & Gamble) from April 1999 to August 2014, progressing from Product Manager Junior to Brand Strategy Marketing Manager, where tasks involved defining brand image and executing marketing strategies for key products in Iberia. Alicia holds a licentiate degree in Chemical Engineering from IQS Barcelona, a master’s degree in Marketing Management from EADA Business School, and completed the Digital Marketing and Sales Management program at Esade in 2014.